Bounce rate is expressed as a percentage. To calculate bounce rate, take the number of single-page visits and divide by the total number of visits, then multiply
by 100.
Vsp = Visit of Singe Page/Single time
Vt = Visit of Total page
If, on one day, a page receives 335 visits and 320 are bounces, and the next day receives 950 visits and 720 bounces, the bounce rates would be 95.5% and 75.8%, respectively. Although on the second day, the page had more bounces numerically, the bounce rate expressed as a percentage makes it easy to compare the data meaningfully and to see that the second day had a more favorable bounce rate.
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