Ranking Factors

Internal ranking factors

• Several factors influence the position of a site in the search results. They can be divided into external and internal ranking factors. Internal ranking factors are those that are controlled by seo aware website owners (text, layout, etc.)

• Web page layout factors relevant to seo

• Site structure

• Common seo mistakes

External ranking factors

• Number and quality of inbound links Analysis of inbound links to the page being evaluated is one of the key factors in page ranking.

• Link importance (citation index, link popularity)

• Link text (anchor text)

• Relevance of referring pages

• Google PageRank

Web page layout factors

• Amount of text on a page - The optimum page size is 500-3000 words (or 2000 to 20,000 characters).

• Number of keywords on a page - Keywords must be used at least three to four times in the page text.

• «TITLE» tag - As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.

• Description Meta tag - Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.

• Keywords in links - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources

• Number of pages You should periodically publish more information on your site – news, press releases, articles, useful tips, etc.

Common search engine principles

• To understand seo you need to be aware of the architecture of search engines. They all contain the following main components:
• Spider - a browser-like program that downloads web pages and does not have any visual components and works directly with the underlying HTML code of the page.
• Crawler - This program finds all links on each page.
• Indexer - This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc
• Results Engine - extracts search results from the database. It determines which pages best match a user's query and in what order the pages should be listed
• Web server - a server that is responsible for interaction between the user and other search engine components.

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Educational, Government, Military Domain links will Increase Page Rank

There are criteria to quality links and I think all these criteria followed by .EDU, .Gov, .MIL domain also these domain are more trustable and authoritative domains for general people and search engine so there is general concept that to get link from these domain will be more attention than other domain by search engines.

Criteria for Link Quality Building

Links should be PERMANENT
RELEVANT Sites - all links from relevant related on-topic sites
High PR link will be better
Links contain TARGET KEY PHRASE as a text hyperlink
WHITE HAT - No redirects, JavaScript links, hidden links, Flash sites/pages, or other unethical or black-hat tactics
No FFA, guest books, links within forums, links within newsgroups, links farms or any other free editable site like orkut.
No more than 30 outbound links on each web page (where link is placed)
One link per domain, all from different c-classes/different IP's
Fully indexable by google-bot and index on the 3 major search engines (Google, MSN, Yahoo)

What is Page Rank
PageRank (or "PR") is a way to measure the "value" of a page per criteria set out by Google. There are maybe a hundred variables that go into determining a site's PR, but the two primary factors that can be controlled are content and in-bound links. Content tells users (and the engines) what your site is about, and inbound links to your site are counted as "votes" or "referrals" by others. Other factors include the age of a site, what type of domain it is, such as a dot.edu, dot.gov, dot.org, or dot.mil, and whether or not the site is optimized. PR is used in general to determine where a site ranks for certain phrases - utilizing content and page titles to determine which keyphrases. If a PR 7 site and a PR 5 site both have good, quality content around the same keyphrase, chances are that the PR 7 site will rank higher.

Structure of your Website

Before creating your web site, you must first define how the hierarchical structure of your site will look once completed. The IronPoint CMS web site hierarchy is built by creating parent and child web pages.

The best way to design your hierarchy is to think of it as a family tree. The following is an example of basic web site hierarchy. A web page is considered a Parent page if it has pages under it in the hierarchy. These "sub-pages" are the Child pages.

In addition to their position within the hierarchy, you must also decide what type of content each page will contain. In the example above, you can see that each of the pages has a type associated with it. Some will contain General Content while others will contain Surveys or Site Maps. Page type is important as it defines the structural elements that will be available for that page when creating its content